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of maternal deaths: severe bleeding, infection, high blood pressure (pre-eclampsia and
eclampsia), chronic conditions, and obstacles to delivery. One of the factors of maternal
mortality is hemorrhage during labor; hemorrhage in labor is usually caused by anemia
in pregnancy (WHO, 2019a).
WHO shows that anemia cases globally reach 2.3 billion people, so anemia is a
serious problem in global health. The highest prevalence is recorded in Asia and Africa,
with 85% of cases experienced by women and children. The prevalence of anemia among
pregnant women in Indonesia is 70%, or 7 out of 10 pregnant women suffer from anemia.
Indonesia is one of the countries with the highest number of people with pregnancy
anemia (Nuraprilia et al., 2023). Based on (RISKESDAS, 2018), the proportion of anemia
among pregnant women in Indonesia increased from around 37.1% in 2013 to around
48.9% in 2018. Meanwhile, according to Data (South Kalimantan Health Office, 2021), the
proportion of anemia among pregnant women is 19.60%, which has decreased from
20.13% in 2020.
Anemia in pregnancy is usually due to iron deficiency in all countries, malnutrition,
folic acid deficiency, blood disorders, malabsorption, and chronic diseases such as
pulmonary tuberculosis, malaria, and intestinal worms (de Jong et al., 2024). It can have
adverse effects, especially during pregnancy, childbirth, and postpartum (Asbar, 2021).
The dangers of anemia in pregnant women will have an impact on maternal and infant
mortality and morbidity, including the risk of miscarriage, stillbirth, prematurity, and low
birth weight (Chandra et al., 2019). Other impacts include impaired fetal growth, babies
born with anemia, the occurrence of prolonged labor, as well as bleeding and postpartum
depression to death (Idayu, 2021).
Particularly vulnerable to anemia are children and pregnant women. Pregnant
women who experience iron deficiency show a variety of symptoms, including pallor,
shortness of breath, palpitations, hair loss, headaches, vertigo, leg cramps, dizziness, and
irritability (Riza, 2023). Pregnancy anemia is also called a "potential danger to mother
and child," which is why it requires serious attention from all parties involved in health
services (Idayu, 2021). One way to lower the prevalence of anemia is to distribute at least
90 iron tablets during pregnancy (Kemenkes RI, 2019).
In addition, one of the efforts to prevent anemia in pregnant women is to provide
knowledge and motivate mothers by providing information through health education
(Burayu & Degefa, 2024). In order for this health education to make mothers understand
the information provided, media is needed. Media/tools can help people receive
information based on their ability to receive sensory information. Acceptance of pregnant
women will be better if more senses are used because one indicator of success is an
increase in knowledge and better behavior (Mey et al., 2023).
Knowledge and behavior are interrelated. Knowledge, or the results of knowing
pregnant women about the incidence of anemia, stimulates the realization of a pregnant
woman's behavior. Maternal behavior is in the form of diet, frequency of Ante Natal Care
(ANC), or maternal compliance in taking blood tablets. Behavior results from experience
manifested in knowledge, attitudes, and actions regarding anemia in pregnant women
(Indra et al., 2022).
In addition, attitudes towards anemia are most important in the social psychology
of pregnant women. Pregnant women can reflect their liking or disliking of the incidence
of anemia. Attitudes are divided into positive and negative attitudes towards the anemia
they suffer from (Indra et al., 2022).
The use of monopoly media as a learning media/class for pregnant women is
considered very effective in fostering their interest in improving their knowledge,